The Jessica Burgio Show

The Truth Behind Building a Big Life & Business

This episode is raw, unfiltered, and probably one of the most honest conversations I’ve ever had on this podcast.

Over the last six months, I’ve navigated business betrayal, burnout, marriage, motherhood, family struggles, depression, co-parenting challenges, and moments where I truly questioned everything. But through all of it, I kept showing up. And I think that matters.

In this episode, I’m talking about the side of entrepreneurship and personal growth that people don’t post about online.

In this episode, I talk about:

• The business partnership fallout that blindsided me
• Being sold “VIP” mentorship experiences that didn’t deliver
• Why entrepreneurship can feel deeply lonely at times
• Navigating marriage, long-distance love, and co-parenting stress
• My son’s serious injuries and the emotional toll it took on our family
• Watching family members struggle with addiction
• Depression, melancholy, and learning how I actually recharge
• Why storytelling and authenticity matter more than ever online
• How I keep showing up even when life feels heavy
• The mindset shifts, rituals, and boundaries helping me stay grounded

At the end of the day, this episode isn’t about victimhood. It’s about resilience. It’s about choosing to keep going, even when life feels messy, unfair, exhausting, or painful.

Because nobody is coming to hand you permission to live your life out loud. You have to decide that for yourself.

And maybe this is your reminder to stop waiting.

 

Connect with me:

Instagram: @jessicaburgio  |  @thejessicaburgioshow

Website: jessicaburgio.com

You Can Be Successful and Still Be Miserable: The Truth About Happiness with Robert Mack

What if the life you’ve built… still doesn’t feel good to live?

In this raw and honest conversation, I sit down with positive psychology expert and author Robert Mack to talk about something most people avoid:

The gap between success and actual fulfillment

We go deeper than mindset hacks and into the real work of:

• Why high-achieving people still feel unhappy
• The danger of “positive thinking” when it becomes avoidance
• How overthinking is quietly sabotaging your happiness
• The truth about love, relationships, and emotional responsibility
• Why you might be outsourcing your happiness without realizing it

Robert shares his own story of struggling with depression and suicidal thoughts for decades—and what actually helped him come out of it.

This isn’t about pretending to be happy.
It’s about understanding what’s really going on underneath… and learning how to shift it.

If you’ve been feeling stuck, disconnected, or like something is missing—even when everything looks “good” on paper—this episode is for you.

Key Takeaways:

• You can’t heal what you won’t acknowledge
• Overthinking is one of the biggest blocks to happiness
• Success does not protect you from unhappiness
• Happiness is an internal practice, not an external result
• You are responsible for your emotional state—not other people

Favorite Moment:
“You can’t have a problem without a thought.”

Connect with Robert:

Instagram: https://www.instagram.com/robmackofficial/

Website: https://www.coachrobmack.com/ 

Links to his new books, Happiness From The Inside Out and Love From The Inside Out:

https://linktr.ee/robmackofficial 

If You’re Not Selling, You’re Just Entertaining

If you’ve been showing up online, posting consistently, sharing your life and your value, but you’re still not seeing clients or income from your personal brand… this episode is going to hit.

Because the truth is, a lot of you aren’t stuck. You’re just not making clear decisions, and you’re not inviting people into what you actually offer.

In this episode, I’m breaking down what it really takes to build a personal brand that leads to real opportunities, real clients, and real income, and why most people stay stuck in the cycle of “posting but not growing.”

What You’ll Learn

• Why clarity doesn’t come before action (and what to do instead)
• The difference between building a brand vs. just posting content
• How to stop “entertaining” and start converting
• The 5 things every profitable personal brand actually needs
• Why protecting your energy and being selective with clients matters more than you think
• How to confidently invite people into your offers without feeling pushy

If you’re not inviting people in, you’re not building a business.

You’re just entertaining.

House of Influence has officially kicked off, and the energy inside this room is already next level.

This is a six-month mastermind for women who are ready to:

• Stop circling their potential
• Get clear on their voice and message
• Build a personal brand that actually leads to income

There are 2 spots up for grabs.  Either DM me on IG or hit "reply".

→ Apply here: https://c7f0k8eesjf.typeform.com/to/i58nBQQz
→ Or DM me directly on Instagram: @JessicaBurgio

If this episode resonated, share it with someone who needs to hear it—or post it to your stories and tag me so I can connect with you.

Why Most Women Sit on Great Ideas (And How to Finally Start)

This conversation originally aired on Kyra’s podcast, and I knew it needed a home here too. We talked about confidence, identity shifts, female friendships, and why so many women wait way too long to start the thing they know they’re meant to do.

In this episode, we get real about what actually holds people back—and what changes when you stop asking for permission.

Key Takeaways:

• Why fear of judgment keeps so many women stuck
• The identity shift that happens when you choose a new path
• Confidence isn’t something you wait for—it’s something you build
• How comparison quietly kills momentum
• Why some friendships grow with you… and some don’t
• What women need to stop apologizing for
• The power of visibility, using your voice, and taking up space
• Why success isn’t about proving yourself anymore

Sometimes the next version of you is waiting on one decision: to begin before you feel ready.

How Sarah Beaver Turned Cancer, Divorce & Fear Into Her Purpose

Sometimes the hardest seasons of life become the doorway to the life you were always meant to live. In this episode, I’m sitting down with Sarah Beaver, who just finished a 3 month coaching intensive with me and is about to start back with me inside THE HOUSE OF INFLUENCE MASTERMIND to talk about reinvention, resilience, and what happens when you finally stop waiting for “someday.”

Sarah shares how she walked away from a 27-year corporate career at Costco, navigated divorce, faced a stage 3 breast cancer diagnosis, and used all of it to build a life rooted in purpose, coaching, speaking, and helping women thrive through hard things. This conversation is raw, honest, inspiring, and full of reminders that your story is never over.  I’M OBSESSED WITH SARAH, and I know you will be too!

In this episode, we talk about:

• Why security and stability aren’t always the same thing as fulfillment
• What Sarah learned after spending 27 years climbing the corporate ladder
• How divorce became the beginning of her personal development journey
• The mindset shift that came after her breast cancer diagnosis
• Why hard seasons can become the catalyst for your next chapter
• The real value of mentorship, coaching, and asking for support
• How Sarah started her podcast Creating Sunshine and built a personal brand from her story
• Why your lived experience may be the exact thing someone else needs
• The difference between surviving life and actually thriving through it
• What happens when you stop waiting and start taking action

There comes a moment when you realize waiting is costing you more than trying. Sarah’s story is proof that even the most painful chapters can become the foundation for something beautiful. Sometimes your greatest purpose is hiding inside the thing you never wanted to go through. 

Connect with Sarah:

https://www.instagram.com/itssarahbeaver/

Cat Roten’s Journey From $5K to Multiple Six Figures

What happens when the version of you that once accepted burnout, overworking, and survival mode decides she wants more? In this episode, I’m sitting down with my friend and former client, Cat Roten, for a real conversation about reinvention, identity shifts, and what can happen when you finally trust yourself enough to make the move.

Cat shares her journey from working exhausting 12 to 24-hour days in the hotel industry, carrying the weight of everyone else’s expectations, and feeling stuck in a version of success that no longer fit. She opens up about the moment she realized she couldn’t keep living that way, how she found the courage to invest in support, and what it looked like to build something entirely new from the ground up.

Now, Cat runs a thriving consulting business, is hiring a team, leads her own mastermind experiences, and is stepping into a whole new season of life. But none of it happened overnight and none of it happened by accident.

In this episode, we talk about:

• What burnout really looked like behind the scenes during Cat’s corporate career
• Why external success can still feel deeply unfulfilling
• How getting in the right room changed the trajectory of her life
• The mindset shift required to make a high-level investment in herself
• Why she went from making $5K in her first year to over six figures the next
• How she discovered her real strengths in operations, systems, and leadership
• The difference between building a business vs accidentally creating another job
• Why financial stability matters when you’re growing something new
• The power of micro steps instead of waiting for giant breakthroughs
• What it means to evolve, pivot, and build a life that actually fits who you are now

If you’ve been craving change but keep telling yourself “later,” this episode is your reminder that later has a cost too. Sometimes the smallest brave move is the one that changes everything.

 

Connect with Cat:

• Instagram: @cat.roten 
• https://catroten.com

Why Your Environment Is Sabotaging Your Visibility

If you feel stuck, unmotivated, or inconsistent… this might not be a strategy problem. It might be your environment.

In this episode, I sat down with Rachel and we went way deeper than business. We talked about energy, space, identity, and why the smallest shifts can completely change how you show up.

What we get into:

• Why your environment directly affects your confidence + visibility
• The connection between clutter and mental chaos
• How your home reflects what’s happening inside you
• The reason you’re not showing up online (that no one talks about)
• Simple ways to shift your energy today, no budget required
• Why “leveling up” means changing more than just your strategy
• The power of intention (and how to actually set it)
• How to create a space that supports the version of you you're becoming

You don’t need a new plan. You need alignment.
And sometimes the fastest way forward… is clearing what’s already around you.

 

Connect with Rachel:

Instagram: https://www.instagram.com/rachellarraine

Tiger Veil: https://tigerveil.com

This Is Why You’re Not Getting Results (Hard Truth)

Let me say something that might piss you off, in the best way. The women who are winning right now? They’re not luckier than you. They just decided… and then they moved.

In this episode, I’m fresh off a call with one of my clients who’s on track to double her business this year, and no, it’s not because she’s more talented or more ready. It’s because she stopped overthinking, committed, and took action.

We talk about what’s actually keeping you stuck (hint: it’s not a lack of strategy), why waiting for the “perfect time” is killing your momentum, and how getting in the right room can change everything.

If you’ve been consuming, planning, tweaking… but not moving, this is your wake-up call.

Inside this episode:

• Why “I don’t know what to do” is not the real problem
• The difference between deciding vs. just thinking about it
• What actually creates momentum (and results)
• The trap of overplanning, over-researching, and staying stuck
• How environment + proximity can accelerate everything
• The truth about consistency and why most people avoid it

Because nothing changes until you decide.

Connect with me:

Instagram: @jessicaburgio

The House of Influence: https://jessicaburgio.com/services/

Why Smart Women Stay Stuck Selling Things No One Wants

In this episode, I’m diving into a pattern I see all the time with smart, capable women building businesses online: creating offers that don’t actually solve the real problem their audience has.

And it’s not because you’re lazy or not working hard enough.

It’s usually because you fell in love with the solution instead of staying anchored to the problem you're meant to solve.

After reading a quote from Netflix co-founder Mark Randolph, “Stay married to the problem you’re solving, not the solution you think will solve it”, it hit me why so many women stay stuck selling things that never quite take off.

 

In this conversation, I’m sharing:

• Why copying popular business models (courses, masterminds, memberships) can hold you back
• How entrepreneurs accidentally build offers their audience never asked for
• What my 20+ years in the beauty industry taught me about solving the real problem clients have
• Why community and masterminds can accelerate clarity and collapse timelines
• The one question you should ask before creating your next offer

 

The truth is: the most successful entrepreneurs I know are not loyal to their ideas. They’re loyal to the problem they solve.

When you get clear on that problem, everything else becomes easier, your messaging, your positioning, your offers, and the way you show up in your business.

If you’ve been trying to force an offer that isn’t quite landing, this episode will help you step back and ask the right question: What problem am I actually here to solve?

 

Connect with me:

Instagram: @jessicaburgio
The House of Influence: https://jessicaburgio.com/services/

Stop Doing Random Marketing: How to Build a Strategy That Actually Grows Your Business with Sarah Gemmell

If you’ve ever felt like you’re doing all the marketing things, posting on social media, sending emails, tweaking your website, but still wondering why it’s not translating into real business growth… this episode is for you.

Today I’m joined by Sarah Gemmell, a psychology-based marketing consultant and strategist who helps entrepreneurs stop doing random marketing tasks and start building strategic marketing ecosystems that actually work.

Sarah has helped over 1,200 businesses in the past 10 years move away from chaotic marketing and into clear, profitable strategies they can rely on, even when their calendars fill up.

In this conversation, we unpack why effort alone isn’t the problem. The real issue? Most entrepreneurs don’t have a marketing strategy, they just have marketing activity.

We talk about how to shift from guessing to intentional marketing so you can consistently bring in visibility, leads, and clients.

In this episode, we talk about:

• The difference between random marketing vs. strategic marketing
• Why posting every day isn’t what grows your business
• The marketing task most entrepreneurs avoid (but desperately need)
• Why social media shouldn’t be your only lead generation strategy
• How to build a marketing ecosystem that moves people from discovery to client
• Why messaging, not effort, is usually the real problem
• What to focus on if you’re starting a business with zero audience
• The truth about going viral (and why it doesn’t equal sales)
• Why Facebook groups and Threads are still powerful for visibility
• How to approach outreach and networking without sounding spammy

One of my favorite takeaways from Sarah

“In marketing, it’s not about what you want to say.
It’s about what your audience needs to hear.”

That line alone is a reminder that the most effective marketing always starts with understanding your audience, not just creating content and hoping it lands.

Free Resources from Sarah

Sarah shared two incredibly valuable resources to help you start creating intentional marketing right away:

CMO Marketing Calendar
Learn how to start thinking like the Chief Marketing Officer of your business and create a weekly and monthly marketing cadence that actually drives results.
- sarahjeanco.com/marketing-calendar 

Networking Conversation Starter Kit
Conversation starters, outreach templates, and follow-up strategies to help you network without feeling awkward or spammy.
- sarahjeanco.com/ncsk

Connect with Sarah on Instagram: https://instagram.com/sarahgemmell_ 

Check out their marketing services: https://sarahjeanco.com/services 

Book a free clarity call to create a custom marketing plan: https://sarahjeanco.com/clarity-call 

Checkout their upcoming events! https://sarahjeanco.com/events 

About Sarah Gemmell

Sarah Gemmell is a psychology-based marketing consultant and strategist helping small business owners stop doing random marketing tasks and start building strategic, profitable marketing ecosystems they can rely on.

Known for her no-fluff approach, Sarah blends psychology, data, and customized strategy so her clients can create consistent visibility, convert more leads, and build marketing systems that keep working, even when their calendars fill up.

With 10 years in business and over 1,200 businesses helped, Sarah has become the go-to strategist for entrepreneurs who aren’t new to business but don’t have a marketing team and want to finally streamline all the time and effort they’ve been spending on marketing.

When she’s not mapping out marketing plans, Sarah is probably dancing in her kitchen, wrangling her 18-month-old son, or caring for her 20+ animals.

With Sarah, clients stop guessing and start growing, with a little fun along the way.

If you loved this episode

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