UNSCRIPTED

Why Building Your Personal Brand Matters More Than Ever

If you’ve ever felt stuck in your money story or overwhelmed by what “success” should look like—this episode is for you.

I sat down with Danielle McKinley, the powerhouse behind the Harmony Hustler brand, who went from $60K in debt to a 9-figure exit. And she’s not gatekeeping any of it.

We talked all about:

• What actually triggered her to change her financial reality (hint: not what you’d expect)
  
  
• How she created her signature “money date” ritual
  
  
• Why harmony, not balance, is the new standard
  
  
• The real reason your personal brand matters—especially after a business exit
  
  
• How she’s helping women take their power back when it comes to finances and freedom
  
  

This one is full of fire and soul. Whether you're pivoting, scaling, or just figuring things out, Danielle brings the tools and truth we all need.

 

🎧 Tune in and DM me on IG @jessicaburgio if this one hit home.

What Happens When Success Doesn’t Feel Right Anymore?

Today’s episode is a heart-to-heart you won’t want to miss. I sat down with the incredible Michelle Ghassemi—a former 7-figure salon owner who walked away from everything to rebuild a life and business that feels truly aligned.

We talked about:

• How she knew it was time to pivot—despite the success
  
  
• The identity unraveling that comes with leaving behind a business
  
  
• What it really takes to find clarity when you're in the in-between
  
  
• Navigating your 40s with intention, integrity, and a whole lot of self-trust
  
  

Michelle opens up about the behind-the-scenes burnout, the quiet courage it takes to start over, and what she’s building now that feels more like her.

If you're in a season of change—or craving one—this conversation will hit home. Grab your coffee, notebook, and let’s dive into what it means to create success on your own terms.

 

Connect with Michelle on IG: @michelle.ghassemi

Connect with me on IG @jessicaburgio

Learn more on my website https://www.jessicaburgio.com/

Feeling “Unworthy”? Here’s How I Pushed Through and Got in the Room

Hey friends — it’s just me today, coming to you solo from the studio. This one’s a bit personal. I’ve been sitting on some thoughts lately around resistance — you know, that feeling that creeps in even when you actually want to be somewhere, be part of something, or take that next big step... but something still holds you back.

I’m sharing a little story about a recent night where I drove three hours to Beverly Hills for an event — and honestly, all the resistance that came up before I even got in the car. I talk about what it’s like to finally get invited into rooms you once only dreamed of — and how I had to reverse engineer my way into those spaces before I ever felt “ready.”

If you’ve ever thought:

• "I want to be there... but I don't know if I belong."
  
  
• "I wish I was in that room... but what would I even bring to the table?"
  
  

…this episode is for you.

I’m also opening up about how I first started getting into masterminds (even when I couldn’t afford the big ones yet), why volunteering is an underrated power move, and how simply showing up can shift your entire trajectory.

Plus, I give a little behind-the-scenes update on my big investment into a high-level rebrand — I’m bringing you guys along for all of it.

If you’re craving more confidence to show up as your fullest self — whether that’s in business, podcasting, or life — DM me. My private mentorship spots are open, and this is the deep work I absolutely love doing with my clients.

As always, if this resonates, share it, leave a review, or tag me on IG. Love you guys. 💛

 

Connect with me on IG @jessicaburgio

Learn more on my website https://www.jessicaburgio.com/

Trusting Your Gut Even When It’s Hard with Katherine Rose Woller

Hey friends — today’s conversation is one that I know is going to hit home for a lot of you. I sat down with bestselling author and marketing strategist Katherine Rose Woller, who shares her incredibly raw and honest story about calling off her wedding just two weeks before walking down the aisle.

We get into the heavy stuff — self-trust, perfectionism, ignoring red flags, and that gut feeling so many of us talk ourselves out of. Katherine opens up about what led her to make such a life-altering decision, how she navigated the grief and healing afterwards, and how ultimately that hard choice helped her build deep trust in herself moving forward.

We also talk about:

• Why trusting your body can help you make hard decisions
  
• How perfectionism and comparison keep us stuck
  
• The lessons Katherine learned as she stepped back into dating
  
• The process of writing her book Calling It Off from a fully healed place
  
• Why sometimes we already know the answer — we just don’t trust ourselves to own it yet
  
  

Whether you’ve ever questioned a relationship, a career, or any big decision, Katherine’s story is going to give you so much permission to lean into your own knowing. This conversation felt like two girlfriends being super honest about the messy, complicated parts of life — and I know it’s going to speak to so many of you.

👉 Grab Katherine’s book Calling It Off on Amazon or your local indie bookstore.
👉 Follow her on Instagram: @katherinewoller
👉 Visit her site for more: katherinerosewoller.com 

 

Connect with me on IG @jessicaburgio
Learn more on my website https://www.jessicaburgio.com/

How Human Design Can Help You Make Aligned Decisions in Life, Business & Love

Hey friends — Jess here! This episode is such a special one because I’m bringing back someone who truly changed the game for me in life, business, parenting... basically everything. I’m talking about the one and only Erin Claire Jones — one of the world’s top Human Design experts and my personal Human Design teacher. 🙌

I still remember thinking I was a generator or manifesting generator… turns out, I’m a projector. Erin helped me understand what that meant and how to actually live in alignment with it — and that changed everything.

In this convo, we talk about:

• How Erin discovered Human Design (it started with a stranger in NYC!)
• The 5 Human Design types (and how they show up differently)
• How knowing your type, strategy & authority can shift your business, your relationships, and your energy
• Using Human Design as a parent, partner, and coach
• The power of making aligned decisions — and why it's the core of Erin’s new book
• What it really looks like to build a business that works for you

We also geek out over my son’s manifesting generator energy, my generator partner, and how learning Human Design gave me the tools to show up more confidently and give the people in my life the grace and understanding they deserve (including myself).

💛 Erin’s work has touched hundreds of thousands of people across 160+ countries. She’s been featured in Forbes, Elle, Vogue, and more — and now her brand new book is here to bring Human Design to even more people in a down-to-earth, practical way.

📘 Grab Erin’s book “Human Design: A Guide to Making Life Work”
→ https://humandesignblueprint.com/order-book/

🔎 Want to find out your Human Design type?
Go to https://humandesignblueprint.com

💸 Use code UNSCRIPTED for a special discount on your personalized Blueprint Guide (this is where I started!)

🎓 Ready to go deeper or integrate HD into your coaching or biz?
Take Erin’s Human Design course → https://humandesignblueprint.com/product/course/

💸 Use code UNSCRIPTED for a discount on the course too!

📲 Connect with Erin:

• Instagram: @erinclairejones
• Human Design account: @humandesignblueprint
  
  

This is one of those episodes you’ll want to listen to more than once (trust me). If you’ve been feeling stuck, unclear, or just want to understand yourself and the people you love on a deeper level — this one’s for you.

And if something resonated, PLEASE tag us on IG, screenshot the episode, and share your biggest takeaway! I’m obsessed with hearing how this stuff is landing for you.

Sending you all the aligned invitations 🫶

Owning the Pivot: Building a Beauty Brand Beyond the Chair

You guys… THIS conversation is a reminder that your past doesn’t get to dictate your future.

I sat down with my girl Tara Dominguez, and let me just say—she’s one of those women whose story gives you chills and motivation all in one.

Tara is proof that where you start doesn’t define where you’re going. She was a small-town girl who almost didn’t graduate high school, went to beauty school right after, and packed up for LA to chase her dreams. Yes, she assisted on Nip/Tuck (like what?!)—but her real glow-up began back at a JCPenney salon, where she would literally sit in the break room googling the PRESIDENT of the company while sipping burnt coffee… because she knew she was meant for more.

Fast forward a few years—and she’s the owner of a 4,000 sq. ft. salon, has built a multiple 7-figure business, and is now launching her own podcast. But don’t get it twisted—Tara is not here to share just the highlight reel.

We talked about:

• What really goes into growing a profitable salon (and what no one tells you)
• Why chasing perfection is killing your authenticity
• Building something sustainable as a mom, a fiancée, and an evolving woman
• Knowing when it’s time to pivot—even when it’s scary
• And how to stop giving so much that you’re left with nothing

Tara’s got stories, y’all. The wins and the “WTF just happened” moments. Like when she thought her car got stolen—but it was just… repossessed. 🙃 She’s real, honest, and on a mission to help other women build brands, businesses, and lives that actually feel aligned.

This one’s for anyone who's outgrowing their current season but doesn’t know what’s next. For the woman who’s tired of starting over. For the salon owner who’s burned out from doing all the things.

Tara’s message is clear: confidence changes everything.

Let us know your favorite takeaways over on IG, and be sure to check out her course and mentorship if you're ready to take your salon—and your mindset—to the next level. 💥

Unfiltered, Unscripted & Unstoppable: Alyssa Lang on Impact, Grief, and Growth

What. An. Episode.

This one’s special, not just because Alyssa Lang is a powerhouse entrepreneur, but because she's someone I now call a close friend. We met at one of my in-person events, and within five minutes she was in tears sharing her story with me. That convo sparked something huge—and ultimately led to the launch of her new podcast, Magnetic Millionaire.

In this episode, Alyssa and I talk about so much more than business.

We dive into:

- Why she shifted from private to public podcasting (and why gatekeeping isn't it)

- Her unexpected journey from bartender to bookkeeping queen to launch strategist

- What losing her brother taught her about living FULLY and unapologetically

- Scaling with intention, not pressure—and why not every business is meant to hit 7 figures

- What to ask before you invest in rooms, masterminds, or coaches

- How grief, growth, and purpose collide in the best (and hardest) ways

This convo is raw, real, and wildly inspiring. Alyssa holds nothing back—she shares numbers, mindset shifts, even the podcast name drama that almost derailed her launch (spoiler: she pivoted like a boss).

If you’re pivoting, starting something new, or wondering if your story is worth sharing... this is your sign.

🎧 *Listen in and let us know what hit home. And if Alyssa has ever been a “Jimmy” for you—yep, you’ll get the reference when you listen—shoot her a message and let her know. 😉

—

🗓 Alyssa’s new podcast Magnetic Millionaire launches June 4th!

The Secret to Being an In-Demand Podcast Guest (That Actually Converts)

This convo is for every entrepreneur who's ever asked, “Should I start a podcast?”

My girl Beth Nydick is here to tell you—maybe not. And she’s got the receipts to back it up.

Beth and I dive deep into why being a guest on the right shows might be a better (and way more strategic) move than hosting your own. She shares her journey from working on The Tonight Show with Jay Leno to helping entrepreneurs land—and leverage—powerful podcast guest spots that actually convert.

We talk about:

• Why “visibility without strategy is just performance” 💥
  
  
• The 3 types of podcasts every expert should aim for—and how to tell which one you’re on
  
  
• The biggest mistake guests make that leads to zero ROI
  
  
• How to tell stories that sell (without sounding salesy)
  
  
• Beth’s signature 4-part storytelling structure that gets her clients featured and paid
  
  
• Why you need to promote your podcast appearances long after the episode drops
  
  

Beth also shares a behind-the-scenes peek into her program, Mic to Millions, and gives us permission to be bold, be visible, and borrow confidence if we need to.

This episode is equal parts pep talk and strategy session—and whether you're pitching yourself or hosting your own show, Beth’s insights are a game-changer.

🎯 Want a juicy bonus from Beth? DM her the word JESSICA on Instagram @bethnydick and she’ll send you something special just for this community.

Let’s stop wasting time and start showing up with purpose, friends.

 

Connect with me on IG @jessicaburgio

Learn more on my website https://www.jessicaburgio.com/

This One Shift Took Me From Burnout to Breakthrough

In this solo episode, I get super real about something that has completely transformed my life and business: community. Not just surface-level support or double taps on social media—but the kind of high-level, heart-centered community that challenges you to expand.

 

I’m sharing the story of how getting in the right rooms—virtually and in person—helped me move from burnout and stagnation to clarity and massive growth. I also introduce something I’ve been building quietly behind the scenes: The Podcast Community—a mastermind-style space specifically for podcasters looking for collaboration, momentum, and long-term support.

 

If you’ve ever felt stuck between decisions or like you're doing this whole journey alone, this episode is your sign to lean into connection. Because truthfully? You’re not meant to do this by yourself.

 

Connect with me on IG @jessicaburgio

Learn more on my website https://www.jessicaburgio.com/

From Overwhelmed to Organized: Simple Reels Strategy for Busy Entrepreneurs

In this episode of Unscripted, I had a chance to sit down with the vibrant and insanely creative Dalia (@daliaforreels) — the go-to expert when it comes to helping entrepreneurs create video content that actually converts. I’ve worked with her personally and seen firsthand how she captures moments with intention and strategy, without making content creation feel overwhelming.

She shared all about how she got started (spoiler: she said yes to a creative challenge from a friend), why most of us overthink our reels, and how to finally stop “comparisonitis” in its tracks. She also shares her Magnetic Content Method — a simple way to build a vault of content from your day-to-day life — and gives us a peek inside her beginner-friendly mini-course (which she’s generously offering to my listeners at 75% off!).

If you’ve ever felt awkward, stuck, or unsure where to begin when it comes to showing up on video, this episode is for you.

✨ Bonus: Stay till the end for practical tips like why cleaning your lens matters and how to use time-lapses for easy, effective content.

 

Connect with me on IG @jessicaburgio

Learn more on my website https://www.jessicaburgio.com/