The Jessica Burgio Show

Building in Public

What if the thing holding you back isn't your strategy... but the version of yourself you're still trying to protect?

In this episode, I'm sharing one of my most personal conversations yet and the shifts that completely changed the way I think about building a personal brand, showing up online, and creating the life I actually want.

In this episode:

• Why your biggest obstacle probably isn't your business
• How fear of judgment keeps us playing smaller than we're meant to
• The surprising connection between my past and the work I'm doing today
• Why your experiences are your greatest advantage, not something to hide
• What "building in public" really means
• How to stop waiting until you feel more confident, qualified, or ready
• The one question I want you to ask yourself before this episode ends

Your past isn't something you're meant to carry forever. It's something you're meant to build from. The moment you stop hiding is the moment everything starts to change.

 

Connect with me:

Instagram: @jessicaburgio | @thejessicaburgioshow

Official website: https://jessicaburgio.com

Sober, Strong, and Starting Over

Sometimes the life that looks “successful” on paper still feels completely wrong.

In this episode, I’m sitting down with my longtime friend Megan to talk about career pivots, sobriety, strength training, entrepreneurship, and what it actually looks like to walk away from something that’s working… to build something that feels aligned.

We talk about:

• Leaving a thriving beauty business behind
  • The quiet signs that something isn’t meant for you anymore
  • How fitness became part of Megan’s healing journey
  • Sobriety, self-worth, and learning to trust yourself again
  • Why mentorship and community matter so much during big life shifts
  • The reality of starting over when everyone thinks you already “made it”
  • Building confidence through consistency, not perfection
  • The difference between looking strong and feeling strong

If you’ve been feeling stuck, disconnected, or like life is trying to nudge you in a different direction… this conversation is for you.

Sometimes the scariest pivots end up becoming the most aligned chapters of your life.

The Loneliness That Can Come With Entrepreneurship

What happens when the life you worked so hard to build no longer feels aligned?

In this episode, I sit down with Dr. Kelly Alhooie to talk about identity shifts, entrepreneurship, intuition, and the terrifying, but necessary, decision to walk away from a life that looked successful on paper.

In this episode, we talk about:

• Building a multi 7-figure business from scratch during COVID
• The moment Kelly realized success wasn’t enough anymore
• Why women struggle to give themselves permission to pivot
• The fear of leaving behind money, status, and certainty
• Entrepreneurship, loneliness, and finding aligned community
• The power of getting in the right rooms
• Investing in mentorship before you feel “ready”
• How stress, burnout, and misalignment show up physically
• Letting go of friendships that no longer fit your growth
• Following your intuition even when nobody understands it

This conversation is for the woman who knows deep down she’s meant for more… but is scared to make the leap.

Sometimes the next version of you requires letting go of the version everyone else got comfortable with.

Connect with Dr. Kelly
Instagram: @pelvibiz 
Website: pelvibiz.com

The Identity Work Nobody Talks About

You can read every self-help book in the world… but if your identity doesn’t change, neither will your life.

In this episode, James Dunn and I get real about self-worth, personal growth, fear of judgment, and the uncomfortable process of becoming the person you know you’re capable of being.

In this episode, we talk about:

• Why personal development becomes “entertainment” without implementation
• The identity shifts required to create real success
• How fear of judgment keeps people stuck and self-editing
• Why getting in the right rooms changes everything
• The power of consistency, small habits, and showing up for yourself
• What happens when you finally stop waiting to feel “ready”
• Why your messy story is actually your greatest asset

This conversation felt like sitting across from a friend who reminds you that you’re not broken… you just haven’t fully owned who you are yet.

If you’ve been feeling stuck between who you are and who you want to become, this episode is your reminder: the next version of you gets built through action, not perfection.

 

Connect with James:
Instagram: @therealjamesdunn

The Inbound Life: How to Build a Personal Brand That Opens Doors

If you’ve been hiding online, overthinking your niche, or waiting to feel “ready”… this episode is your wake-up call.

I sat down with Courtney Johnson to talk about personal branding, visibility, LinkedIn, content creation, cringe, confidence, and what it actually takes to create opportunities that come TO you instead of constantly chasing them.

This conversation lit a fire under me — and I think it will for you too.

In this episode, we talk about:

• Why personal branding has nothing to do with being “famous”
• The concept of creating an “inbound life”
• Why posting about only ONE thing makes your content forgettable
• How to stop overthinking your niche
• The real reason most people stay invisible online
• Why LinkedIn is massively underrated right now
• The power of podcasting for networking and opportunities
• Using pain, rejection, and rage as fuel instead of hiding from it
• How to know if something is truly a boundary… or just fear
• The mindset shifts behind wealth creation and visibility

This episode felt like one giant permission slip to stop self-editing and start showing up fully.

Because the opportunities you want?
They usually don’t come from hiding.

 

Connect with Courtney:

Instagram: @courtlynnjohnson

LinkedIn: https://www.linkedin.com/in/courtneylynnjohnson/

Podcast: https://open.spotify.com/show/7oaV8L7rOBd878nlwydJrj

Gumroad: https://courtneyjohnson.gumroad.com/

TikTok: @courtney..johnson

Are You Building a Brand or Hiding Behind One?

You’re probably not stuck.
You’re probably “just” editing yourself in real time, and it’s exhausting isn’t it?!

In this solo episode, I’m sharing  the hidden habit I see in SO many women (including myself): Constantly filtering who we are, what we say, and how we show up online in order to feel accepted, safe, or “professional.” 

I’m so sick of it, as I’m sure you are too! Fu*k. Can we just wake up tomorrow and stop giving so many fu•ks.

That self-editing might be the very thing holding you back. DM if this resonates!

In this episode, we talk about:

• Why visibility feels so hard for women
• The real reason content creation becomes draining
• How self-editing creates friction in your business
• The pressure to be likable, polished, and palatable
• Why authenticity is your biggest advantage in the AI era
• The difference between strategy and self-trust
• How podcasting helped me finally find my voice
• Why your lived experience is more valuable than you think
• The question you need to ask yourself if you want to grow

You do not need to become someone else to build a powerful brand. I promise you…

You just need to stop filtering the version of you people are actually waiting to connect with. THAT'S THE HACK!

The Truth Behind Building a Big Life & Business

This episode is raw, unfiltered, and probably one of the most honest conversations I’ve ever had on this podcast.

Over the last six months, I’ve navigated business betrayal, burnout, marriage, motherhood, family struggles, depression, co-parenting challenges, and moments where I truly questioned everything. But through all of it, I kept showing up. And I think that matters.

In this episode, I’m talking about the side of entrepreneurship and personal growth that people don’t post about online.

In this episode, I talk about:

• The business partnership fallout that blindsided me
• Being sold “VIP” mentorship experiences that didn’t deliver
• Why entrepreneurship can feel deeply lonely at times
• Navigating marriage, long-distance love, and co-parenting stress
• My son’s serious injuries and the emotional toll it took on our family
• Watching family members struggle with addiction
• Depression, melancholy, and learning how I actually recharge
• Why storytelling and authenticity matter more than ever online
• How I keep showing up even when life feels heavy
• The mindset shifts, rituals, and boundaries helping me stay grounded

At the end of the day, this episode isn’t about victimhood. It’s about resilience. It’s about choosing to keep going, even when life feels messy, unfair, exhausting, or painful.

Because nobody is coming to hand you permission to live your life out loud. You have to decide that for yourself.

And maybe this is your reminder to stop waiting.

 

Connect with me:

Instagram: @jessicaburgio  |  @thejessicaburgioshow

Website: jessicaburgio.com

You Can Be Successful and Still Be Miserable: The Truth About Happiness with Robert Mack

What if the life you’ve built… still doesn’t feel good to live?

In this raw and honest conversation, I sit down with positive psychology expert and author Robert Mack to talk about something most people avoid:

The gap between success and actual fulfillment

We go deeper than mindset hacks and into the real work of:

• Why high-achieving people still feel unhappy
• The danger of “positive thinking” when it becomes avoidance
• How overthinking is quietly sabotaging your happiness
• The truth about love, relationships, and emotional responsibility
• Why you might be outsourcing your happiness without realizing it

Robert shares his own story of struggling with depression and suicidal thoughts for decades—and what actually helped him come out of it.

This isn’t about pretending to be happy.
It’s about understanding what’s really going on underneath… and learning how to shift it.

If you’ve been feeling stuck, disconnected, or like something is missing—even when everything looks “good” on paper—this episode is for you.

Key Takeaways:

• You can’t heal what you won’t acknowledge
• Overthinking is one of the biggest blocks to happiness
• Success does not protect you from unhappiness
• Happiness is an internal practice, not an external result
• You are responsible for your emotional state—not other people

Favorite Moment:
“You can’t have a problem without a thought.”

Connect with Robert:

Instagram: https://www.instagram.com/robmackofficial/

Website: https://www.coachrobmack.com/ 

Links to his new books, Happiness From The Inside Out and Love From The Inside Out:

https://linktr.ee/robmackofficial 

If You’re Not Selling, You’re Just Entertaining

If you’ve been showing up online, posting consistently, sharing your life and your value, but you’re still not seeing clients or income from your personal brand… this episode is going to hit.

Because the truth is, a lot of you aren’t stuck. You’re just not making clear decisions, and you’re not inviting people into what you actually offer.

In this episode, I’m breaking down what it really takes to build a personal brand that leads to real opportunities, real clients, and real income, and why most people stay stuck in the cycle of “posting but not growing.”

What You’ll Learn

• Why clarity doesn’t come before action (and what to do instead)
• The difference between building a brand vs. just posting content
• How to stop “entertaining” and start converting
• The 5 things every profitable personal brand actually needs
• Why protecting your energy and being selective with clients matters more than you think
• How to confidently invite people into your offers without feeling pushy

If you’re not inviting people in, you’re not building a business.

You’re just entertaining.

House of Influence has officially kicked off, and the energy inside this room is already next level.

This is a six-month mastermind for women who are ready to:

• Stop circling their potential
• Get clear on their voice and message
• Build a personal brand that actually leads to income

There are 2 spots up for grabs.  Either DM me on IG or hit "reply".

→ Apply here: https://c7f0k8eesjf.typeform.com/to/i58nBQQz
→ Or DM me directly on Instagram: @JessicaBurgio

If this episode resonated, share it with someone who needs to hear it—or post it to your stories and tag me so I can connect with you.

Why Most Women Sit on Great Ideas (And How to Finally Start)

This conversation originally aired on Kyra’s podcast, and I knew it needed a home here too. We talked about confidence, identity shifts, female friendships, and why so many women wait way too long to start the thing they know they’re meant to do.

In this episode, we get real about what actually holds people back—and what changes when you stop asking for permission.

Key Takeaways:

• Why fear of judgment keeps so many women stuck
• The identity shift that happens when you choose a new path
• Confidence isn’t something you wait for—it’s something you build
• How comparison quietly kills momentum
• Why some friendships grow with you… and some don’t
• What women need to stop apologizing for
• The power of visibility, using your voice, and taking up space
• Why success isn’t about proving yourself anymore

Sometimes the next version of you is waiting on one decision: to begin before you feel ready.